A global presence in all our current and potential markets is an essential element of our business strategy. We have a presence in all regions in which our customers are active, so that we can respond as effectively as possible to their needs. Our wide geographical coverage (EMEA, North America, Latin America and Asia Pacific) enables us to identify and respond swiftly to new trends and opportunities.
Given our long international experience, doing business at a global level has become second nature to Bekaert. Wherever we are active, we seek to integrate our operations seamlessly with the local economy. Forming joint ventures, as we have done in Latin America and recently in China, speeds up this process. We always make it a priority to develop good relations with local business partners. Moreover, our plants are run almost 100% by local personnel, wherever we are present in the world.
Market demand changes over time: some markets mature, new market segments emerge and other markets suddenly take off. Our customers also change: some relocate while others extend their international presence. Whatever their stage of development and wherever they are based, Bekaert aims to provide the best possible support for their growth. That is one reason why Bekaert’s geographical coverage changes, as we constantly align our production platform in response to customer demand and market trends. As a result, our strategic positions become stronger in those regions where growth opportunities arise.