Bekaert nominated for 2015 Tire Technology Award


Press release

Tire Technology International has announced the shortlist of nominations for the 2015 Tire Technology International Awards for Innovation and Excellence.

Summary & download

Bekaert has been shortlisted in the prestigious Tire Technology of the Year category, for its TAWI (Ternary Cu-Zn-Co Alloy coating on Wire) steel cord yielding a breakthrough in the performance and sustainability of tires and of tire manufacturing processes.

The TAWI invention eliminates the need for cobalt in rubber compounds and hence spearheads the creation of longer-lasting and more eco-friendly passenger and truck tires. Test results with no fewer than 13 tire manufacturers exhibit significantly better adhesion between the rubber and the steel in hot and humid aging conditions. Cobalt-free rubber compounds exhibit improved heat aging, slower cracking and less hysteresis, which have proven to reduce rolling resistance, fuel consumption and CO2 emissions.

Bekaert, global market and technology leader in steel wire transformation and coatings, will showcase TAWI and other advanced tire reinforcement solutions at the Tire Technology Expo and Conference in Cologne (Germany) 10-12 February 2015. 

About Bekaert
Bekaert ( is a world market and technology leader in steel wire transformation and coatings. Bekaert (Euronext Brussels: BEKB) is a global company with headquarters in Belgium, employing 28 000 people worldwide. Serving customers in 120 countries, Bekaert pursues sustainable profitable growth in all its activities and generated combined sales of € 4.1 billion in 2013.

Bekaert and the tire industry
Bekaert has been developing and manufacturing steel cord for the tire industry since the 1950’s. Bekaert’s industry-high investments in R&D, with a strong focus on innovations for tire markets, its strong belief in customer proximity, enabled by the company’s global footprint and its readiness and flexibility to support tire manufacturers with value creating solutions, have made Bekaert a preferred supplier to the tire industry. Bekaert recently accelerated its growth strategy in tire markets with the acquisition of the Pirelli steel cord plants, hereby further enhancing the company’s market and technology leadership in the sector.

Bekaert at Tire Technology Expo Cologne
Expo: 10-12 February - Hall 11.1 Booth C690
Conference: Bekaert presentations on Tuesday, 10 February at 14:00 and on Wednesday, 11 February at 09:25.