Bekaert officially reopens Rome (Georgia, US) production plant


Press release

Rome plant back in business with state-of-the-art bead wire technology and high ambitions

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Rome, Georgia (US) – Today, Bekaert has officially reopened its bead wire production plant in Rome. Matthew Taylor, Chief Executive Officer of Bekaert, the members of the Bekaert Group Executive and the regional Management team hosted some 100 guests at the grand opening. All US-based tire manufacturers - customers of Bekaert Rome - as well as diplomatic and government officials from the US and Belgium were present. Mr Geert Bourgeois, Minister-President of the Government of Flanders, honored Bekaert with his presence while co-leading a Flemish-Dutch economic mission to Georgia.

Matthew Taylor, CEO of Bekaert: “Bekaert Rome is poised to return as the preferred bead wire supplier to US tire makers. The team clearly shows their commitment and determination in proving their capability and ambitions to serve US-based tire makers with optimal quality and service. Their ‘can-do attitude’ has been present in all phases of the reconstruction: from clean-up to repair and rebuilding, to the installation of the brand new equipment and the approval procedures during test runs.”
The Bekaert bead wire plant in Rome had been temporarily shut down after a fire caused structural damage to the site on November 19th, 2014. All reconstruction works were finalized in June 2015 and the plant has been equipped with state-of-the-art, high-performance bead wire production lines. Extensive test runs and approval procedures have taken place in the past months and all tire makers have qualified Bekaert Rome’s production from the new bead wire lines.
Over the past months, Bekaert teams have worked closely together with the customers to maximally meet their supply needs during the repair phase following the fire incident. The brass plated hydraulic hose wire activities resumed operations end of November 2014 and a contingency plan was put in place to bridge the supply shortage of bead wire during reconstruction works with imports from other Bekaert plants.

About Bekaert
Bekaert ( is a world market and technology leader in steel wire transformation and coating technologies. We pursue to be the preferred supplier for our steel wire products and solutions by continuously delivering superior value to our customers worldwide. Bekaert (Euronext Brussels: BEKB) is a global company with approximately 30 000 employees worldwide, headquarters in Belgium and € 4 billion in annual revenue.

Bekaert in North America
Bekaert is present in North America since the 1950s. Today, the Company employs 1600 people in 10 plants and offices in the US and Canada. In this region, Bekaert serves a wide variety of steel wire and cord solutions to customers in the tire and other automotive components industries, the construction and infrastructure sector, the oil & gas, energy and utilities sectors, agricultural and residential fencing markets and many more.