Bekaert concludes successful Wire 2012



16-Apr-2012

Press release

Bekaert’s extensive wire solutions continue to impress at Wire Düsseldorf

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An enthusiastic crowd, a bustling atmosphere and a great turn-out… From March 26 to 30 Bekaert attended to the latest edition of Wire Düsseldorf where it confirmed once again its position of the leading and largest independent wire specialist in the world.

Bekaert has a long tradition of attending the Wire Düsseldorf fair and again the turn-up was extremely pleasing. Visitors from all the corners of the world responded positive to our innovative and environmentally friendly solutions leading to several sales leads and a lot of idea pitches for the future.

Thanks to a strategic display of a wide scope of products Bekaert illustrated a clear picture of its versatility and technical skills. Visitors showed particular interest in new products like combined colors wire, a unique polymer-coated wire with ink dots printed on the surface, and the ecofriendly coating Ecobind®. Also our traditional range of spring, profiled and galvanized wire as well as our Bekinox® Color coating for flat and round stainless steel wire continued to attract many interested parties.

“Wire Düsseldorf is the perfect platform to reconnect with our customers and inform them of the latest developments within Bekaert as well showing potential new leads the benefits of working with us”, comments Koen Cremmery, Sales Manager.  “Bekaert invests a lot in perfecting and creating new products to suit the needs of a wide range of industries and application. The positive feedback we received from many of our visitors at this fair proves that our efforts pay off.”

Company profile 

Bekaert (www.bekaert.com) is a global technological and market leader in advanced solutions based on metal transformation and coatings, and the world's largest independent manufacturer of drawn steel wire products. Bekaert (Euronext Brussels: BEKB) is a global company with headquarters in Belgium, employing 28 000 people worldwide. Serving customers in 120 countries, Bekaert pursues sustainable profitable growth in all its activities and generated € 4.6 billion combined sales in 2011.

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