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We are proud to share that Bekaert has received the Material Innovation Award at Tire Tech Expo 2025 for our groundbreaking Mega Tensile tire reinforcement technology. This recognition highlights our commitment to innovation, sustainability, and excellence in next-generation tire solutions.

Mega Tensile: The Future of Tire Reinforcement

As the latest addition to our next-gen portfolio brand, Mega Tensile is designed to push the boundaries of performance and sustainability. Part of the Elyta® portfolio, it provides next-gen PCR (Passenger Car Radial) and LTR (Light Truck Radial) tire reinforcement, helping manufacturers stay ahead in delivering high-performance, sustainable mobility solutions.

Innovation that drives sustainability

With Mega Tensile, Bekaert continues to lead in advanced tire reinforcement technology, delivering

  • Stronger tire reinforcement for enhanced durability
  • Lighter steel and compound, reducing material usage
  • Lower CO₂ emissions through improved rolling resistance

This breakthrough technology positions Bekaert at the forefront of sustainable mobility, offering solutions that meet the evolving demands of the tire industry.

Recognized at Tire Tech Expo 2025

 

On March 4, 2025, Jim Dobson, SVP Technology & Quality Rubber Reinforcement, and Yiwen Luo, Head of Bekaert Asia R&D Center, accepted the award on behalf of Bekaert. Their work, along with the dedication of our teams, has been key in bringing Mega Tensile to life.

Winning this award is a testament to our drive for better, more sustainable solutions in tire reinforcement. We’re excited about what’s ahead and remain committed to helping shape the future of mobility.

Thank you to Tire Tech Expo for this recognition—and to our teams and partners for making it possible!