search-icon cancel_btn
hamberger-icon hamberger-icon hamberger-icon
search-icon cancel_btn
Contact Us EN Mobile_Down_Arrow

PCR tire cord: Reinforcing the future of performance

The road to superior tire performance starts here

Tire design needs to keep up with how people move. Our PCR tire cords enable lighter, more efficient tires built for today’s performance standards and tomorrow’s sustainability goals. Engineered to lower rolling resistance, our cords enhance fuel economy, extend electric vehicle (EV) range, and establish the new possible for high-performance tires.

Request more info

Making the cars of tomorrow go further, safely

In a world of evolving mobility, tires are critical components shaping fuel efficiency, safety, and driving experience. Our Passenger Car Radial (PCR) tire cords support you in designing tires that are lighter, more resilient, and environmentally considerate, meeting the unique needs of both traditional vehicles (ICEs) and the growing demand for EVs. Our solutions portfolio reinforces an extensive range of passenger cars, from nimble city cars to robust SUVs, and helps you bring groundbreaking, high-performance tires to market.

One in four tires worldwide relies on our tire reinforcement, underscoring our commitment to quality, reliability, and partnership. With our PCR tire cords, you have a trusted ally in advancing tire design to stay ahead of competition.

Download our latest PCR product sheet

Maximum strength, minimal gauge – redefining tire reinforcement

Lower rolling resistance, better fuel economy

Reimagine what’s possible with tires built for the future – our light-weight, high-tensile cords make tires more efficient without compromising strength. By lowering rolling resistance, these cords help achieve better fuel economy, extend electric vehicle range, and reduce CO₂ emissions over the tire’s lifetime, supporting a more sustainable and cost-effective driving experience, mile after mile.

Competitive total cost of ownership

Reduce material without compromising quality. Our PCR tire cords offer superior strength, which allows for thinner plies and thus saves steel as well as rubber. Through  a unique combination of durability and cost-efficiency, we help your products lead the market in both value and performance.

Ongoing breakthroughs in TC technology.

  • Fuel-efficient design: Lower rolling resistance for less fuel consumption and CO₂ emissions.
  • Unmatched handling: Reinforced stiffness that ensures smooth, controlled driving across every mile.
  • Cost-effective reliability: Higher strength reinforcement for light-weighting and long-term value.
Download the PCR data sheet

Enhanced road handling and comfort

Build tires that set new standards for precision and comfort. Our advanced ply reinforcement solutions offers flexibility for superior handling, smoother rides, and enhanced road contact, making every drive a seamless experience. This level of reinforced control allows manufacturers to create tires that handle with ease across all types of road conditions.

Download the PCR data sheet

Accelerate your brand ambitions

Our next-gen brand portfolio will elevate your tire performance. Stay at the forefront of innovation, with high-performing, energy-efficient and sustainable tires.

Discover Elyta™
Advantages

Advantages

  • Lower rolling resistance
  • Improved handling and comfort
  • Competitive total cost of ownership
  • Lighter by less material
Features

Features

From HT to MT
Various open preformed cord
Best matching filament and advanced construction