As global awareness of climate change and its effects grows, sustainability has become a key driver for economic activities in various industries around the world. The tire industry is no exception, with many companies setting ambitious sustainability goals and creating roadmaps towards meeting them. Especially in the global West, regulation and national climate ambitions have driven tire manufacturers to accelerate their transition plans. However, sustainability in the tire industry is not without challenges, especially when it comes to defining what ‘sustainable’ truly means.
In recent years, many tire companies have announced their commitment to produce their tires in a sustainable way. However, the definition of what “sustainable” means, varies across companies. One area of consensus is that recycled material is considered part of that sustainable category. By counting the weight of all recyclable or otherwise sustainable materials, and by comparing that to the total weight of the tire, a straightforward sustainability metric can be calculated.
Steel as number one priority for recycling
Of all the raw materials used to produce a tire, steel is the one most suitable for recycling. Steel has been recycled for many decades now, by collecting discarded steel objects to remelt them into new products. Special technologies were developed to melt scrap metal objects and turn them into new raw material feedstock. One well known example is the Electric Arc Furnace (EAF) used to produce steel and other metals.
Since steel reinforcements account for 5-15% of a tire's weight and the scrap content in steel production can be significantly increased, it is obvious that boosting the recycled content of steel is a quick and effective way to raise the percentage of sustainable materials in a tire.
That is exactly why tire companies have turned to their steel reinforcement suppliers to receive – preferably third party certified – declarations of recycled content in the steel. And soon after, requests followed to increase the recycled content far beyond the present levels.
As one of the leading players in the industry, Bekaert witnesses this evolution from the front row. At the Tire Technology Expo in March 2024 for example, customers showed strong interest in Bekaert’s recycled steel certification as the first industry standard for tire reinforcement, and Goodyear displayed a tire comprised of 90% sustainable materials, including the use of Bekaert tire cord with high recycled content (HRC).