The business environment is changing day by day, so the need for energy efficiency has never been more critical. On a global scale companies look to reduce operational costs and demonstrate a commitment to sustainability. Optimizing energy use and generating onsite renewable energy have emerged as essential strategies. These approaches not only reduce expenses but also lower a company’s carbon footprint, increase operating durability and resilience, contribute to a greener planet and reinforce environmental, social, and governance (ESG) goals.

However, one critical factor often overlooked in the success of energy-efficient initiatives is employee engagement. When the shop floor workforce is empowered and educated, they can significantly contribute to the company's energy-saving efforts, fostering a culture of sustainability that extends beyond the office walls.

The power of energy efficiency

Energy efficiency is a holistic approach to managing energy consumption, reducing waste, and improving sustainability metrics.  Whether it's small actions like turning off lights and office heating at the end of the working day or more advanced measures such as redesigning processes for better energy efficiency, all these approaches are valid and bring long-lasting benefits.

By integrating energy-efficient technologies into everyday operations, companies can substantially cut their energy bills. LED lighting, for instance, consumes far less electricity compared to traditional incandescent bulbs, offering long-term savings. Advanced HVAC systems not only provide better temperature control but also consume less energy, reducing operational costs and minimizing maintenance expenses.

Onsite renewable energy production is another powerful tool. Solar panels, for example, require an initial investment but, over time, generate free energy that reduces or even eliminates utility bills. Companies can recoup their investment while positioning themselves as leaders in renewable energy use. Similarly, in areas where wind energy is viable, installing wind turbines can further reduce dependence on traditional energy providers, helping companies save while becoming more self-reliant.

More importantly, these energy-efficient solutions significantly cut a company's carbon footprint. Large facilities equipped with solar arrays can offset massive amounts of CO2, contributing to sustainability goals and enhancing a company’s public image as an environmental steward. Furthermore, onsite renewable energy production ensures energy security and stability, even during power grid disruptions, offering both financial and operational resilience. Energy-efficient technologies can adapt more quickly to market changes and new regulations, leading to more resilient businesses.

An ESG goalpost

Energy-efficient equipment often has a longer lifespan and requires less frequent maintenance, reducing operational interruptions and further slashing costs. However, implementing energy-efficient technologies isn’t just about cost savings — it also helps meet ESG objectives. Businesses today are under increasing pressure to align their operations with broader societal goals, including Environmental stewardship, Social responsibility and proper corporate Governance, and to contribute to the sustainability goals of their customers

This commitment to sustainability helps companies enhance their reputations, appealing to customers, investors, and employees who prioritize environmentally conscious practices. A company that actively reduces its energy consumption and carbon emissions demonstrates leadership in sustainability, positioning itself as a forward-thinking, socially responsible entity.

A symbiotic relationship with energy

The synergy between energy efficiency and renewable energy sourcing cannot be overstated. By reducing baseline energy demand through energy-efficient technologies, companies make their renewable energy systems more effective. When businesses optimize energy consumption—by improving lighting, heating, cooling, and production processes—they naturally use less power. This reduction in baseline demand means they need less energy from both traditional and renewable sources.

For instance, if a company adopts energy efficiency measures and lowers its overall energy consumption, its onsite solar power or wind turbine system can supply a larger portion of its total energy needs. Instead of needing an extensive array of solar panels to cover peak demand, the company can meet its energy goals with a smaller renewable energy setup. This maximizes the effectiveness of renewable energy sourcing, accelerating the transition away from fossil fuels and contributing to a cleaner energy mix.

In this way, energy efficiency not only helps businesses cut costs but also empowers them to achieve greater sustainability with smaller, more affordable renewable energy systems.

The role of employee engagement in energy efficiency

While technology plays a crucial role in energy efficiency, the human factor is just as important. Employees are the driving force behind many energy-saving initiatives, and their involvement can make or break an energy efficiency program. Engaging employees in energy-saving efforts has a profound impact. When employees are informed and motivated, they become active participants in sustainability goals. Simple actions—such as turning off unused equipment, reporting inefficiencies, or supporting the implementation of new technologies — can lead to significant energy savings.

By cultivating a culture of energy awareness, companies can ensure that every employee feels responsible for reducing the organization’s energy consumption. This collective effort amplifies the effectiveness of energy-efficient measures, resulting in deeper cost reductions and enhanced sustainability outcomes.

The “You Know Watt” program: a strategy for employee engagement

One of the most successful examples of employee engagement in energy efficiency comes from Bekaert’s “You Know Watt” program. Launched in 2021, this initiative was designed to reduce our energy intensity by involving all employees in tracking energy usage and finding ways to save watts at every level of the organization.

The results were impressive. In the first two years, our plants contributed to a reduction of approximately 183 GWh of energy—equivalent to Malta’s monthly energy consumption—along with a significant reduction of about 75 kilotons of CO2 emissions.

What made the program stand out was the way our employees contributed. For example, in the EMEA region, 3,500 employees attended awareness sessions and collectively generated around 2,500 ideas for energy efficiency improvements. One innovative idea involved capturing heat from exhaust gases to produce steam for production, which saved roughly 1,400 tons of steam annually. Another employee in Turkey suggested using timers to turn off break room heaters after 20 minutes, saving more than 160 MWh of energy per year.

By fostering a collaborative environment where employees are empowered to contribute ideas, we not only reduced energy consumption but also built a sense of shared purpose in tackling climate change. This program exemplifies how employee engagement can lead to measurable results, both in terms of energy savings and fostering a culture of sustainability.

Treading the path together toward an energy efficiency future

The success of programs like “You Know Watt” illustrates the importance of collective action in driving sustainability initiatives. It shows that employee engagement is not just a nice-to-have — it’s essential for achieving impactful energy savings and making tangible progress towards sustainability goals.

To build a sustainable future, companies must not only invest in energy-efficient technologies and renewable energy systems but also empower their employees to be active participants in these efforts. By aligning corporate goals with personal responsibility, businesses can make significant strides toward reducing their energy consumption, lowering costs, shrinking their carbon footprints, eventually improving life for all and creating value for all stakeholders. As the business landscape continues to reach new unprecedented heights, energy efficiency will only become more crucial. It’s time for companies to embrace the future by empowering employees to lead the way toward sustainability.

Let our success be a guiding light and a beacon of inspiration — by working together, sharing ideas, and engaging employees, businesses can make a lasting impact on the planet while driving long-term financial success.