Driving innovation for a more sustainable tomorrow

Scaling tire reinforcement with high recycled content

We’re rolling out a global portfolio of tire reinforcement solutions made with high recycled content, contributing to circularity and reducing upstream Scope 3 emissions.

These solutions offer tangible CO₂ savings, helping you minimize your environmental footprint without compromising quality or performance.

Bead wire- Minimum 70% recycled content

Tire Cord- Minimum 50% recycled content

We’re raising the bar for sustainable tire reinforcement with high recycled content solutions that meet global standards and deliver exceptional reliability. Here’s why our approach stands out:

Standards and compliance

Recycled content defined in accordance with ISO 14021.
Chain of custody based on ISO 22095, ensuring transparency and traceability.

Controlled blending methodology

Guarantees consistent quality and performance.
Forms the foundation of the Bekaert standard for recycled content.

Third-party certification

Annual audits validate compliance for Bekaert and our wire rod suppliers.

Global readiness and delivery

Actively supplying and undergoing approvals for high recycled steel solutions.
Supporting customers across various regions to integrate sustainable materials into their production.

Our innovative approach is rigorously verified to support you in meeting your sustainability goals confidently, without sacrificing quality or performance.

Proven Impact: CO₂ Reduction Across the Supply Chain

By switching to recycled content tire reinforcement, you can achieve:

40-60% CO₂ reduction compared to regular products across Scope 1, 2, and 3 emissions.

Note: Global averages based on Electric Arc Furnace (EAF) vs. Blast Furnace (BF) and Basic Oxygen Furnace (BOF) processes. Regional variations apply

Certified for Sustainability

We set the industry standard for Recycled content (RC) definitions, while Our commitment to transparency and accountability on high recycled content (HRC) offering is backed by third party certification, ensuring that our recycled content solutions meet the standards needs for sustainability reporting.

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Innovation in lighter, stronger tire reinforcement

Sustainability in tire production starts with innovative materials. Our ongoing innovation in steel cord reinforcement focuses on reducing material use without compromising strength. By developing lighter, higher-strength cords, we help you achieve weight savings, lower emissions, and improved tire performance at every stage of the life cycle.

For decades, we’ve been at the forefront of dematerialization, continuously refining our tire reinforcement solutions to require less steel while delivering superior performance. Our leadership in the latest three generations of innovation – Super Tensile (ST), Ultra Tensile (UT), and now Mega Tensile (MT) – is proof of our commitment to creating stronger, lighter tires that contribute to sustainability.

The impact: Less material, lower emissions

By using higher tensile solutions, you can achieve:

Less material for the same strength or even higher strength
Significant steel and rubber weight savings
Lower rolling resistance, resulting in fuel efficiency and electric vehicle (EV) range gains
Reduced carbon footprint per tire

The numbers that matter

Switching from traditional reinforcement to next-gen UT/MT solutions can reduce rolling resistance by up to 4%, helping tires perform more efficiently and contributing to a lower environmental footprint.

Note: The impact varies based on product and application.

Spotlight: UT with HRC

We recognize that tire manufacturing needs both dematerialization and circularity. That’s why we’ve prioritized integrating HRC into our UT solutions.

Our latest breakthrough delivers UT solutions with HRC at scale – offering lightweight, enhanced efficiency, and sustainability, without compromising safety.

Tire reinforcement